The artisan tradition is one of excellence, passed down from generation to generation. The artisan method places great emphasis on stewardship of the land used in farming as the practicioners recognize that they do not so much own their plots as hold it as but a single steward in an extended generational, familial line of stewards.
Accordingly, sustainable farming techniques, including crop rotation, elimination of unnecessary chemical fertilizers and pesticides, and soil preservation techniques employed to limit erosion and provide nutrient-rich beds for vine health and fruit production, are given reat weight in the management of vineyards.
So, too, is significant responsibility felt for long-term reputation. Each vintner in the long line of family winemakers sees himself or herself not as merely the "master" of his or her vineyard or as chief executive of their corporation. Rather, these winemakers view themselves as part of a chain; a piece of a history in the making. Each recognizes the value of the methodologies initiated by the family scion, generations ago; the term "old" is not in this instance seen as the equivalent of in need of replacement, even here in the Americas where so often "new" is seen as "better." Each, percieves his or her role as one of great import to the family and winery names and their intergenerational reputation. They have a duty to history and family. That duty is not taken lightly.
Likewise, these master winemakers understand the value of the efforts of their predecessors and the benefits they have recieved as caretakers of age old winemaking processes. Cherished family secrets used in the creation of great wines are thus both preserved to be passed down again and implemented in the bottling of wines for your table.
Artisans, of course, also recognize the benefits that modern practices may offer. As such, they carefully screen new developments in modern winemaking, sustainable agriculture and organic farming, taking the best from modern methods to compliment the wisdom of their predeceesors. A combination of dreep spect for tradition and enlightened education of modern, scientific technology is thus necessary for the artisan winemaker. Improvements in sustainability and uniformity available only from enhancement through employment by carefully selected elements of the latest technologies cannot be overlooked, lest all the eforts of present winemakers and techniques of traditional preparation be overcome by changes man may cause to surrounding nature and environment.
All of this rich history, adherence to family tradition and the best modern practices, thoughtfully combined in the wisdom of master winemaker-farmers, are used to prepare the finest wines, with the greatest possible perfection.
This attention to detail and methodology has not gone unnoticed. Critics, wine pundits and conneisseurs have joined other observers in praising the vintages presented by wineries operating in the proud tradition of the artisan way.